Social Media Marketing Influence On Buying Decision Of Fmcg Goods Buyers
Social media is one of the vital parts of the organizations promotion strategy today. The media like Face book twitter and LinkedIn Particularly organizations are using to propagate their products or services. Having feel that the majority of people whether young or old, students, businessman, professional all are on social media, most of the corporate are using these platform.
The social media platforms in addition to giving the information about a product, also gives an opportunity to discuss the merits and demerits of the same then and there. The both aspects, the bad and good, could be shared very fast on the social media.
Some time the organizations use the Viral Marketing strategies to promote their products on social media. Which spreads the message very fast?
Eventually, the people have less impact on their buying behaviour of print media marketing compared to social media marketing.
The special issue on Social Media Marketing Influence on Buying Decision of FMCG Goods Buyers is looking for the experienced views sharing from the people in Academia and Corporate both. We want to have the cross views of the stakeholders to submit in the form of thoughtful articles or empirical research papers.
The articles should be original ranging from 1500 words to 10,000 words which should not be published earlier in any other journal or magazine.
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