International Journal Of Online Consumer Behaviour Ijocb
With the emergence of online business, the corporate is looking for encashing the opportunity. The consumers of all levels whether living in urban or rural areas or of any age class are attracted towards the online purchasing. There are various reasons for the success of an online business, it is sometimes saving of time, then some time due to competitive advantage in terms cost also. By having read the consumers psychology, the companies in online businesses have started trapping the interest of the prospective consumers and are giving various kinds of discounts and offers time to time.
The International Journal of Online Consumers Behaviour has the purpose of study the reasons why and why not the people make the online purchasing. With the help of IJOCB, we are looking for the experience sharing of the consumers in the form of original conceptual or empirical survey-based articles.
The journal will help the corporate to understand the behavior of online consumers. It will not only give the opportunity to the author to share their views with sound basis but also would be able to bring into the consideration various issues which the online consumers are facing while dealing with the online purchase.
We invite both Academia’s as well as corporate to share their experienced views on the theme of the journals which could help the industry to work in the right direction to deal with online consumers behavior.
The articles should be original ranging from 1500 words to 10,000 words which should not be published earlier in any other journal or magazine.
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SWIND Publishing House
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